Contact: Filomena Maiello
Rubenstein Associates, Inc.
212/843-8036
fmaiello@rubenstein.com
or
Andrew J. Groveman
Belz Enterprises
901/260-7348

CALENDAR LISTING/PHOTO OPPORTUNITY

Belz Factory Outlet World - Pigeon Forge Celebrates 14th Anniversary NASCAR Style

WHAT:

Belz Factory Outlet World - Pigeon Forge is celebrating its 14th Anniversary with fun and NASCAR-themed festivities.

To kick off the celebration there will be a "Spin to Win" promotion. Shoppers who present receipts for $75.00 dollars or more in purchases made on Saturday, October 19th can spin the wheel for the chance to win up to $100 dollars in gift certificates.

Several Belz customers will be selected through a drawing to participate in racing "heats" at our "Micro Race Track." Two grand prize trips to the NAPA 500 races held October 25, 26 and 27 in Atlanta will be given away during the two rounds of races being held at the mall. The prize package includes accommodations for two, $200 spending cash and a $100 Belz gift certificate. Winners of each heat will then compete in a special race with #18 NASCAR Craftsmen truck driver Robert Pressley to determine grand prize winners and runners-up. Mr. Pressley will also greet shoppers and sign autographs.

There will also be a NASCAR Collectible show featuring every type of racing memorabilia imaginable. Radio station 107.7 WIVK will be on hand throughout the event to entertain shoppers and to broadcast a live remote.

WHEN:

Saturday, October 19th
2:00 p.m. - 5:00 p.m.

Itinerary:
Autograph Session - 2 p.m. - 3 p.m.
"Spin to Win" Game - 2 p.m. to 3 p.m.
Race to Win NASCAR Tickets - 3 p.m. - 5 p.m.

WHERE:

Mall Interior

Belz Factory Outlet World - Pigeon Forge
2655 Teaster Lane
Pigeon Forge, TN 37863