FROM:
BELZ ENTERPRISES
The Tower at Peabody Place/Suite 1400
100 Peabody Place
Memphis, TN 38103

CONTACT:       
Rubenstein Associates, Inc.
Public Relations:
Filomena Maiello/Dawn Rowan
212-843-8000

FOR IMMEDIATE RELEASE

BELZ FACTORY OUTLET WORLD - PIGEON FORGE STARTS HOLIDAY SEASON WITH CHARITABLE EVENT

Pigeon Forge, Tenn. (Nov. 12, 1999) -- Belz Factory Outlet World - Pigeon Forge will host its annual celebration of the holiday season on Saturday, November 20th from 12 p.m. to 2 p.m. The festivities, which include a fashion show, live music, prize giveaways and a charity drive, will be held in center court.

Shoppers can view the latest holiday styles during the Holiday Preview Fashion Show, which begins at 12 p.m. Models will show off clothing found at stores such as Big Dog Sportswear, Bass Company Store and Dress Barn.

At 1 p.m., shoppers can join Belz for the "Salvation Army Angel Tree Kick-off." A large Christmas tree decorated with over 100 paper ornaments will be on display in the mall until December 14th. Printed on the back of each ornament on the tree is the name, age and clothing size of a needy child whose family cannot afford to buy them what they need for Christmas. On each ornament, there is also a description of what each child needs most - whether it be socks, shoes or a winter coat. Shoppers interested in purchasing a gift for a less-fortunate child can remove an ornament from the tree and return it along with a present. To encourage participation in this charitable event, the first 25 people to take an ornament off the tree will receive a gift certificate for a free dinner for two at a participating local restaurant.

"We are proud to participate in an event which helps make the holidays happier for needy children in Pigeon Forge," says Andrew J. Groveman, President of the Belz Enterprises’ Factory Outlet Division.

Throughout the celebration, shoppers can register to win a pair of tickets to the SEC Championship game and tailgate party on December 4th in Atlanta, Ga. The winner will be announced at the end of the festivities and must be present to win.

Radio station WDLY 105.5 will be on hand to broadcast a live remote throughout the event. Cheerful music will resonate throughout the mall to get shoppers into the holiday spirit.

Located at 2655 Teaster Lane in Pigeon Forge, Belz Factory Outlet World offers the finest holiday shopping. Belz Factory Outlet World is home to famous name manufacturers such as Nike, Bugle Boy, American Eagle Outfitters, Geoffrey Beane, Bass Company Store, Etienne Aigner, Jockey, Levi’s By Design, Fuller Brush, Royal Doulton and many more.

Belz Factory Outlet World - Pigeon Forge is open Monday through Saturday from 9 a.m. to 9 p.m. and on Sundays from 10 a.m. to 7 p.m.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Pigeon Forge, Belz Enterprises developed and manages factory outlet worlds in Lakeland, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Currently under development is one of Belz’s premier projects, "Festival Bay at International Drive", a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

 
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