FROM:
Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

CONTACT:       
Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan

FOR IMMEDIATE RELEASE

Third Annual Baby Fair At 100 Oaks Mall - Nashville

Nashville, TN (June 22, 1999) -- 100 Oaks Mall - Nashville will host its Third Annual Baby Fair on Saturday, June 26th from 11 a.m. to 4 p.m. The Baby Fair, which will feature prize giveaways, exciting contests, special appearances, educational booths and a fashion show, will be held on the second level of the mall in front of Burlington Coat Factory’s Baby Depot . Local radio station WSM 95, will be on hand to broadcast a live remote from 11 a.m. to 2 p.m. and to register shoppers to win great prizes.

Over 200 prizes can be won including 100 pairs of Vince Gill concert tickets, baby cribs, comforters, dressers, a rocking chair and ottoman, a car seat, a safety gate and a stroller. Also up for grabs are 100 Oaks Mall gift certificates, a savings bond, gift baskets and tons of other prizes.

Shoppers can win some of these great prizes by taking part in the friendly competitions going on that day. The contests will involve everything from seeing which moms and dads can change diapers the fastest to who has the cutest baby photo. There will even be a contest to determine which expectant mom has the largest belly.

In addition, children can meet special guests Tubby the Clown and Snuggle Bear, as well as visit some of Nashville Zoo’s cutest animals.

Adding to the excitement will be the fashion show, featuring maternity clothing from Baby Depot at Burlington Coat Factory and special educational booths, with various baby products and educational services for shoppers. Guest speakers from Vanderbilt Hospital will be on hand to speak about topics pertaining to parenting and prenatal health and to answer shoppers’ questions.

"We hope all parents and parents-to-be join us in this informative and exciting celebration," says Andrew J. Groveman, Senior Vice President of Belz Enterprises. "The Baby Fair has always been an enjoyable event for both children and parents."

Located at 719 Thompson Lane in Nashville, Tennessee, 100 Oaks Mall offers the finest shopping experience with key tenants such as Off 5th - Saks Fifth Avenue Outlet, Reebok and Burlington Coat Factory. Built by Belz Enterprises in 1967, 100 Oaks Mall is the second enclosed mall to have been built in the Southeast.

100 Oaks Mall is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 12 p.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz Enterprises owns and manages 100 Oaks Mall. In addition, Belz is also a leading developer and manager of factory outlet malls nationwide. Belz Enterprises owns and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, and Orlando, Fla. The company is also developing factory outlet malls in St. Augustine, Fla. and Puerto Rico. Belz’s newest development is "Festival Bay at International Drive", a lifestyle retail entertainment complex in Orlando with key tenants such as Bass Pro Shops - Outdoor World, Cinemark U.S.A., Ron Jon Surf Shop and Vans, Inc. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

 
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