Weary Shoppers Find Relief at
Belz Factory Outlet World - Las Vegas

MEMPHIS, Tenn. (June 26, 1997) – Imagine sitting down for a back and shoulder massage after a long day of shopping. Sounds like a dream, but it’s not. Belz Factory Outlet World in Las Vegas is bringing comfort to its customers. Now after you’ve shopped ‘till you feel like you are going to drop, you can drop right into a massage chair at Belz Factory Outlet World for a soothing wind-down to the end of a long day.

Belz is offering state-of-the-art comfort to all of its customers through specially trained massage therapists and a uniquely created neck, shoulder and back massage chair. This chair looks like no other chair you’ve ever seen. The massage chair’s closest kin is the popular comfort computer chair, which was designed to support the back while sitting at a desk. Shoppers lean into the chair face forward and rest their chin in the face cradle. The chair also has cushioned kneepads, arm rests and a sternum pad to support the rest of your body. It was designed strictly for this type of massage therapy and introduces "safe touch" to those needing a moment of total relaxation, according to massage therapist, Sandy Geier of Your Uh! Tension! Please.

"Most people either feel intimidated or do not have the time to go to a spa for traditional massage therapy, but a chair massage offers a convenient way to achieve the same comfort and relaxation in a matter of minutes," says Geier.

Belz is providing this service offered by Sandy and other Nevada registered and licensed massage therapist to all of its customers for the nominal fee of $1.00 per minute with a five-minute minimum.

Last weekend was the first weekend that Belz offered this service and the turn out was phenomenal, according to Andrew J. Groveman, president of the Belz Factory Outlet World division. People are very interested in these techniques and now they can obtain this service just when they need it most.

Not only is Belz offering the massage services to its customers, but also in the next couple of weeks, shoppers will notice new pink and blue parking signs for expectant mothers. These reserved spaces, referred to as "Stork Park", are located close to the mall entrances near the handicap spaces and guarantee mother’s-to-be a close and convenient parking space when shopping at the mall.

"We are always thinking ahead of a way to satisfy the needs of our customers. We realize that convenience and comfort is important to shoppers today, so we are bringing two new services to the mall to benefit those who enjoy shopping here," says Groveman.

Originally opened in November 1994, Belz Factory Outlet World doubled in size in October 1996, with a 250,000 sq. ft. addition, giving the mall a total of 600,000 sq. ft. of factory outlet shopping.

Located on Las Vegas Boulevard, just South of the famous Las Vegas Strip, Belz Factory Outlet World offers the finest in factory outlet shopping. Belz Factory Outlet World is 100 percent leased and home to famous name manufacturers such as Nike, Off 5^th – Saks Fifth Avenue, Reebok, Spiegel, Levi’s, Ruff Hewn, Lennox, Waterford/Wedgewood and Danskin.

Throughout the year, Belz Factory World hosts a variety of events including arts & crafts fairs, car shows, holiday promotions, special sales and much more. Belz also welcomes large groups and tour buses to shop its malls. The complex has ample parking and is climate-controlled.

Belz Factory Outlet World - Las Vegas is open 10 a.m. to 9 p.m., Monday through Saturday, and 10 a.m. to 6 p.m. on Sunday.

Belz Enterprises is a leading developer and manager of Factory Outlet Worlds nationwide. Belz operates Factory Outlet Worlds in Orlando, Fla., Las Vegas, Nev., Pigeon Forge, Tenn., Lakeland, Tenn., and Wentzville, Mo. Belz also has expansion plans for St. Augustine, Fla., and Puerto Rico.

With headquarters in Memphis, Tenn., Belz is a multi-faceted real estate company with more than 25 million sq. ft. of developed property including more than 40 shopping complexes, ranging from community shopping centers to regional malls, as well as industrial/warehouse/distribution facilities and developments, office parks and corporate campuses, hotels including The Peabody Hotels in Memphis and Orlando, and residential developments.

Credited with a number of industry-wide achievements, Belz Enterprises was honored with the 1995 Value Retail Award of Excellence in Value Retail Development.

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