FROM:
Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

CONTACT:       
Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8000
Filomena Maiello / Dawn Rowan

FOR IMMEDIATE RELEASE

Belz Factory Outlet World - Las Vegas Presents “Santa’s Hotline”

Las Vegas, NV (November 22, 1999) -- In celebration of Christmas, Belz Factory Outlet World - Las Vegas is sponsoring “Santa’s Hotline,” a delightful children’s holiday television show. The KTVY television show will feature Santa Claus, along with a studio audience of over 40 children. Hosted by Irene Lemley, KTVY Community Affairs Director and host of “Focused on You,” the show will air on Cox Cable 61 and UHF 63 from 10:00 a.m. to 11:30 a.m. each Saturday from November 27th through December 18th.
    Children are welcome to call in their Christmas wishes to Santa at 765-6000 throughout each of the four broadcasts. Each child that attends the live broadcast will receive a shopping bag full of gifts and coupons from Belz Factory Outlet World. In addition, merchants such as Toy Liquidators, Off 5th - Saks 5th Avenue Outlet and We’re Entertainment will appear on the show to showcase holiday gift ideas and offer shopping tips.
    “We are proud to sponsor ‘Santa’s Hotline’ - a show which is bound to get viewers into the holiday spirit,” says Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises.
    Located at 7400 Las Vegas Boulevard South, Belz Factory Outlet World - Las Vegas offers the finest holiday shopping experience with key tenants such as Off 5th - Saks Fifth Avenue Outlet, Reebok, Nike and Nautica.
    Belz Factory Outlet World - Las Vegas is open Monday through Saturday from 10 a.m. to 9 p.m., and on Sundays from 10 a.m. to 6 p.m.
    With headquarters in Memphis, Tenn., Belz is a leading developer and
manager of factory outlet malls nationwide. In addition to Las Vegas, Nev., Belz Enterprises developed and manages Factory Outlet Worlds in Pigeon Forge, Tenn., Lakeland, Tenn. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Currently under development is one of Belz's premier projects, "Festival Bay at International Drive", a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Furthermore, the company owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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