FROM:
BELZ ENTERPRISES
The Tower at Peabody Place/Suite 1400
100 Peabody Place
Memphis, TN 38103



CONTACT:       
Rubenstein Associates, Inc.
Public Relations: 212/843-8000
Filomena Maiello/Dawn Rowan


FOR IMMEDIATE RELEASE

"MILE LONG" CHRISTMAS PARADE MAKES ITS WAY TO BELZ FACTORY OUTLET WORLD - LAKELAND

"Getting Ready for the Holidays" Theme

Lakeland, TN (November 12, 1999) -- Belz Factory Outlet World - Lakeland, in conjunction with the Lakeland Chamber of Commerce, will get a head start on the holiday season this year by celebrating at the "Mile Long" Christmas Parade on Saturday, November 20th. The parade begins at 10 a.m. in the Stonebridge Greens Subdivision of Lakeland and culminates at the parking lot of Belz Factory Outlet World. The rain date is scheduled for Sunday, November 21st at 1 p.m.

The parade will consist of marching bands, baton twirlers, floats, singers, dancers and local dignitaries. Mayor Jim Bomprezzi, and his wife Barbara, who was crowned "Miss Belz Factory Outlet World - Lakeland" last year, will ride in a float along with the parade. Adding to the excitement is Santa Claus, who will ride down the avenues in a fire truck to greet children, pose for photographs and hear youngster’s Christmas wish lists.

Beginning on Kingsridge Drive, the parade will proceed east to Canada Road, then north to Belz Factory Outlet World.

"After the parade, everyone is invited to join us at Belz Factory Outlet World for an awards ceremony," says Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises. "Mall manager, Pam Chapman, will give trophies out for the most creative float and best band."

Located at 3536 Canada Road in Lakeland, Tennessee, Belz Factory Outlet World offers the finest holiday shopping experience with key tenants such as Old Time Pottery, Nike, Bass Company Store, Big Dog Sportswear and Perfumania.

Belz Factory Outlet World - Lakeland is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 1 p.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Lakeland, Belz Enterprises developed and manages factory outlet worlds in Pigeon Forge, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first enclosed factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well.

Currently under development is one of Belz’s premier projects, "Festival Bay at International Drive," a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Furthermore, the company owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

 
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