Contact: Erin Brock
CKPR
407-541-0812
ebrock@ckpramplified.com
or
Andrew J. Groveman
Belz Enterprises
901/260-7348

Belz Factory Outlet World – Lakeland Launches Belz Bucks Coupon Book Program

Shoppers Save Up To $100 On Merchandise Mall-Wide


(Lakeland, TN) May 8, 2002 — Belz Factory Outlet World – Lakeland has just introduced a new coupon book program that can save shoppers up to $100 on purchases at leading brand-name stores throughout the mall.

A variety of brand name stores across a broad range of merchandise categories are participating in the Belz Bucks program. Here's just a sample of the current savings offered in the Belz Bucks coupon book: G.H. Bass & Co. is offering 10 percent off an entire purchase; Rue 21 is offering 15 percent off any purchase of $30 or more; Hush Puppies is offering $10 off any purchase of $50 or more; and Vitamin World is offering $5 off a purchase of $25 or more. In addition, several food court tenants are offering savings on sandwiches and salads or free drinks with a food purchase.

"We're introducing the Belz Bucks coupon book as an added incentive to shop with us," said Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises. "We know consumers have many choices about where to shop, but when they consider the significant dollars-off savings at our outlet stores that already offer merchandise at up to 75 percent off retail, as well the free bonuses the Belz Bucks coupon book offers, theyÕll be convinced that our values are the best in the market. We also see the Belz Bucks coupon book program as a thank-you to our many loyal shoppers who give us repeat business year after year."

Shoppers can pick up a Belz Bucks coupon book at the Belz Factory Outlet World – Lakeland mall office, Hush Puppies store or the G.H. Bass & Co. store.

Located at 3536 Canada Road in Lakeland, Belz Factory Outlet World is open Monday through Saturday from 10:00 a.m. to 9:00 p.m. and on Sunday from 1:00 p.m. to 6:00 p.m.

With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 30 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls. Belz developed and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, Nev., St. Augustine, Fla. and Orlando, Fla., where the company also operates the Belz Designer Outlet Centre. In 2001, the firm opened Belz Factory Outlet World-Puerto Rico, the first enclosed factory outlet mall on Puerto Rico. In addition, Belz operates the 100 Oaks Mall in Nashville, Tenn. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando and the recently opened Peabody Hotel in Little Rock, Arkansas.