For Immediate Release


Contact:          Abby More                                          Andrew J. Groveman   

                        Thompson & Berry PR                         Belz

                        (901) 328-5233                                   (901) 260-7278



Variety Wholesalers enters the Memphis Market

Three New Stores Open in Belz Shopping Centers


MEMPHIS, TENNESSEE, July 23, 2007— Variety Wholesalers, Inc., a variety department store company, is entering the Memphis marketplace.  In October the company will open three stores in three different Belz properties. Two of the stores will be Roses and one will be a Maxway.  Roses and Maxway are divisions of Variety Wholesalers Inc.

            Maxway will occupy a 1,500 square foot store in Northgate Shopping Center, located on U.S. Highway 51.  Northgate Shopping Center is one of the most accessible retail centers in north Memphis and features a diverse tenant mix.  A Roses store will be located in Southgate Shopping Center, at the corner of Third and Belz Boulevard.  The other Roses store will be in South Plaza, located on the northwest corner of Elvis Presley Boulevard and Raines Road, just one mile south of Graceland.  Both Roses stores will be 50,000 square feet and will be designed and constructed by Belz Architecture & Construction.

            “Variety Wholesalers Inc. felt that Memphis represented an underserved market,” said Andrew J. Groveman, senior vice president, Belz.  “They recognized Belz has a variety of retail developments in all areas of the city and we were able to assist them in finding the right location for their new stores.  We are pleased and excited about the partnership, and look forward to building our relationship.”

Both Roses and Maxway will offer an extensive assortment of electronics, furniture, housewares, food, family apparel, shoes and jewelry, all at affordable prices.

            Variety Wholesalers Inc., based in Henderson, North Carolina operates more than 500 stores throughout the Southeast.  The new Memphis stores will employ approximately 250 employees, most of whom will be local residents.

About Belz

            Headquartered in Memphis, Tenn., Belz is a leading innovator in real estate development with interests throughout the Southern United States. Belz develops, owns and/or manages more than 25 million square feet of industrial/warehouse/distribution centers, shopping centers, office buildings, mixed-use centers and corporate campuses. The company also owns a group of premier hotels, including The Peabody Hotels in Memphis, Orlando and Little Rock. Additional information about Belz is available at


About Variety Wholesalers, Inc.

Variety Wholesalers, Inc. is a closely-held North Carolina corporation with principal corporate offices located in downtown Henderson, North Carolina. 

The corporation operates over 500 retail stores in 14 States in the Southeastern United States.

It is a family owned business that has been operating since 1922, and has been listed in Fortune 500 magazine as one of the largest, privately owned companies in the United States.

The retail stores operated by the Company are grouped into three main divisions.  The Roses store division ranges in size from 30,000 square feet to 70,000 square feet.  The Maxway store division ranges in size from 10,000 square feet to 30,000 square feet.  The Super 10 store division ranges in size from 5,000 square feet to 10,000 square feet. 

For more information on Variety Wholesalers, Inc, visit our website @