Contact: Jackie MacKay
(407) 841-8569

Andrew J. Groveman
Belz Enterprises
(901) 260-7278




ST. AUGUSTINE, Fla. (Nov. 1, 2004) - Bon Worth Outlet, retailer of quality women's apparel, has joined the more than 75 renowned brand-name outlet retailers at Belz Factory Outlet World in St. Augustine. The new 3,500-square-foot store debuted near Adidas earlier today and joined two new outlets that recently opened at the outlet mall: The Fuller Brush Company and Zapf Creation.

"The Fuller Brush Company's rich history and tradition of excellence make the store a great fit for our factory outlet mall," said Andrew J. Groveman, president of Belz Factory Outlet Division. "We are able to offer our shoppers a great selection of retailers and a comfortable shopping atmosphere, in addition to impressive savings."

The Fuller Brush Company, "America's Premier Home Care Experts Since 1906," debuted next to Waterford Wedgwood. The 1,300-square-foot outlet store offers a long list of home, office and personal care products that include: household cleaning aids, industrial cleaners, polishes and wax products, cotton and synthetic mops, floor brushes and brooms, stainless steel sponges, twisted wire brushes and swabs, personal care brushes, lotions and fragrances, hair care aids, made-to-order products, industrial brushes, plastics and silk-screened graphics.

Zapf Creation AG is Europe's leading brand manufacturer of play, functional and mini dolls, as well as doll accessories. Today's top selling brands are BABY born®, Baby Annabell and CHOU CHOU. All brand concepts conform to the highest demands of design, quality, safety and play value. The 2,380-square-foot doll boutique debuted near Royal Doulton at the mall.

About Belz

With headquarters in Memphis, Tenn., Belz is a multi-faceted real estate company that owns and/or manages more than 30 million square feet of developed property. Its more than 40 shopping complexes include Belz Factory Outlet Worlds in Pigeon Forge, Tenn.; Puerto Rico; and Orlando and St. Augustine, Fla. Additional information about Belz is available at