FROM: BELZ ENTERPRISES
The Tower at Peabody Place/Suite 1400
100 Peabody Place
Memphis, TN 38103

CONTACT: Rubenstein Associates, Inc.
Public Relations: 212/843-9228
Gilian Behar

FOR IMMEDIATE RELEASE

BELZ FACTORY OUTLET WORLD - ST. AUGUSTINE CELEBRATES ONE YEAR AS TOP OUTLET CENTER FOR JACKSONVILLE-DAYTONA REGION

Since its grand opening on July 29, 1999, Belz Factory Outlet World -
St. Augustine has achieved tremendous success. Its unique and diverse tenant mix has had a very positive response from consumers, and the mall has attracted shoppers not only from the local market but from the broader regional market as well. Added to that is the large number of tourists that visit St. Augustine each year upping mall traffic considerably.

Having opened with just 35 stores, and in under four months, expanding to 70 stores, Belz's shoppers are pleased with the variety of designer outlets offering a wide assortment of products. Because it offers one-stop shopping across a broad range of merchandise categories, from fine jewelry to home furnishings to the most sought after designer clothing brands, many of the stores in the mall have exceeded their sales projections up to 20% and they continue to be among the top performers in the market, as well as their respective chains.

Included among the prestigious and highly recognizable name brand outlets are Disney's Character Premiere, Nike, Pfaltzgraff, Royal Doulton, Waterford Wedewood, Danskin, Adidas Company Store, Samsonite and Camp Coleman and Timberland to name a few.

Adding to the ultimate shopping experience provided by Belz, is a spectacular food court including All American Favorites, International Delicacies, and the always popular Gourmet Coffee. Its 250-seat capacity makes for an easy and enjoyable trip to the mall’s eatery.

Conveniently located on Exit 95 off Interstate 95, St. Augustine features an historic district that appeals to many tourists and locals alike. Currently the mall is a strong draw from Jacksonville to the north, as far as Daytona Beach to the south, and it is a little over two hours from Disney World. The Fountain of Youth, Ripley's Believe It or Not, and the PGA-Golf Museum are among some of the many attractions worth exploring in historical St. Augustine.

Belz Factory Outlet World - St. Augustine is open Monday through Saturday, 9 a.m. to 9 p.m., and Sunday, 10 a.m. to 6 p.m.

With headquarters in Memphis, Tennessee, Belz is a leading developer
and manager of factory outlet malls nationwide. In addition to St. Augustine, Belz Enterprises developed and manages Belz Factory Outlet Worlds in Orlando, Florida (where the company also operates Belz Designer Outlet Centre), Las Vegas, Nevada, Pigeon Forge and Lakeland, Tennessee. Belz developed and operates the 100 Oaks Mall in Nashville, Tennessee, as well. Additionally, the company is developing the first enclosed factory outlet mall in Puerto Rico. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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