Contact: Erin Jenkins
(407) 541-0831

Andrew J. Groveman
Belz Enterprises
(901) 260-7278




St. Augustine, Fla. (February 23, 2004) - Greg Norman Collection, a leading worldwide marketer and distributor of men's sportswear and golf apparel, has opened its newest outlet store at Belz Factory Outlet World - St. Augustine. Located next to Tommy Hilfiger, the Greg Norman Outlet Store offers over 3,000 square feet of men's and women's sportswear and golf apparel, outerwear, hats, bags and accessories.

"We are excited to offer our customers yet another great quality brand," said Andrew J. Groveman, president of Belz Factory Outlet Division. "The new sportswear outlet will enhance the mix of established brand name retailers already at the mall."

Established in 1992, Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call "The Shark." The Collection began with a golf-inspired knitwear line and has since become a complete lifestyle collection, identified with the four-color shark logo. Today, Greg Norman Collection, a division of Reebok International Ltd., is a leading worldwide marketer of men's sportswear, golf apparel and accessories.

Recently, Greg Norman Collection introduced to the golf market a cotton-blended, moisture-management fabric called PlayDry. The Collection has further developed the technology used to make the fabric and has expanded the product line to include a full range of knit shirts, shorts and pants and woven outerwear.

About Reebok

Reebok International Ltd. owns and operates over 130 outlet stores in 35 states across the nation for the Reebok, Rockport, Ralph Lauren Footwear and Greg Norman Brands. They are proud to offer their outlet consumers an incredible selection of quality footwear, apparel and accessories at everyday great savings of up to 65% off suggested retail prices.

About Belz

With headquarters in Memphis, Belz is a multi-faceted real estate company with more than 30 million square feet of developed property, including more than 40 shopping complexes, ranging from community shopping centers to regional malls. In addition to its retail holdings, the company has developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando and the recently opened Peabody Hotel in Little Rock, Ark. Additional information about Belz is available at